Keywords are specific words or phrases people type when searching for products and services online. With these keywords, the user is able to find businesses online which offer the products and services relevant to what he/she searched for.

For example , a lady who lives in Ikeja, Lagos and in need of new clothes is likely to search for “boutiques in Ikeja”. Another whose home is being plagued by pests will likely search for ‘fumigators’, ‘fumigation services’ or ‘pest control services’.

What words or phrases are most relevant to your business, which people are likely to search for when in need of your products or services? Those are your Keywords!